It's been just
over a year since my re-introduction to affiliate marketing and many
lessons and mistakes have been made along the way.
Originally, I
wanted to create an income out of nothing, but I abandoned that when
I became too impatient and wanted to have my own website. It made it
much easier to become an affiliate for particular products and to
market, so over the last few months I've spent some money for my
domain and hosting.
Getting back to my
marketing endeavors...
Seems I need to
learn things the hard way (ie. my own way) sometimes, so I'm looking
at the last year as being very productive in education.
Optimistically, I see the last year as opportunity for knowledge.
I haven't earned
anything yet, which is why I'm going to weigh heavily on the
educational aspect of this experience. Education has a value in and
of its own, so I guess it's just a matter of how much I value my
time.
Since beginning myaffiliate marketing aspirations, I've come to see many important aspects that
need to come together to optimize the efforts put into my site.
Market research, SEO, proper keyword research and applications along
with working with all the social networks and email marketing all
play a large role in promoting a website.
But the one big
marketing technique I never implemented was finding my market niche.
When I first
started my affiliate marketing campaign and began writing articles, I
had all sorts of ideas of what I wanted to offer on my website.
As I was
developing my website, I would come across something I would feel
complimented my site.
So I added it. So
on and so on, I began adding offers from different products,
expanding my site by adding pages to it.
I first thought this was good,
developing my offerings and hopefully reaching a potentially larger
audience.
I found myself overwhelmed. I had read
the advice to begin with a focus on a small, reasonable market, but I
didn't heed it.
As I was developing my website, I
created more work than I was ready to handle. It was a mistake to
take on so much when trying to learn the basics at the same time.
Thinking if I used a broad area such as
personal development, it would leave me room to go in many different
directions.
Sometimes there can be too many
directions to go in when it comes to affiliate marketing.
I've found out that if you don't have a
specific direction, you can get lost in the vast universe that is the
internet. There are to many big guns to compete with so you may never
be seen. Very few search beyond the first page of results, so getting
pushed back in page rankings from more established companies is very
likely.
The plan now?
I have the basics of the site in place.
I want to optimize my site by finding a good market niche to
implement, but it will have to be one page at a time. See what I mean
about creating too much work? But breaking down page by page at least
makes it seem more manageable and still gives me a broad area to work
in, accommodating my short attention span.
Still not sure what page I want to
start with my site, but it's going to use a market niche technique to
narrow in on stronger buyers.
I'd at least like to work on the one
particular page long enough to measure a result. Then I'll know I'm
going in a positive direction.